Five designers; first in class, Sosskyn
Published September 14, 2024 She is the Anna Livia Plurabelle of UK fashion, the eternal life force that every young…
Yeezy
Adidas predicts that the football trend will continue until 2025
By Reuters Published July 31, 2024 Adidas expects the growing appeal of football among consumers around the world to be…
Kanye West responds to his former assistant's “unfounded accusations”
Embattled rapper Ye, formerly Kanye West, whose Donda Academy was sued in April for workplace abuse, is facing a series…
Adidas CEO challenges Nike over German Football Federation kit deal
By AFP Translated by Nicola Mira Published April 22, 2024 Defending Adidas' decision not to enter a bidding war with…
Adidas plans to stop the fall of Samba
By Reuters API Published May 4, 2024 While Adidas aims to capitalize on the high demand for its black-and-white three-stripe…
Adidas could benefit from Nike's innovation struggles, says Morgan Stanley
By Bloomberg Published April 15, 2024 Fashion trends in athletic footwear are shifting in Adidas AG's favor amid rival Nike…
Heritage and creativity at Roland Garros
Translated by Nicola Mira Published March 6, 2024 Did Lacoste have to choose the Roland Garros stadium in Paris, the…