Advertisers Increase Retail Media Spending as TV Declines
An M&M advertisement seen on a gas pump. Courtesy: GSTV The next frontier for the advertising market is not on…
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Warner Bros. Discovery considers matching NBA package scheduled for Amazon
Jalen Brunson #11 of the New York Knicks drives to the basket during play against the Indiana Pacers during Game…
Warner Bros. Discovery and ESPN reach agreement for College Football Playoffs
ESPN college football broadcast camera on display before the All State Sugar Bowl playoff game between the Texas Longhorns and…
Disney's Pixar lays off 14% of its staff
A cyclist passes the entrance to the Pixar Animation Studios headquarters in Emeryville, California, USA. Bloomberg | fake images Long-awaited…
Companies rely on sports after Hollywood strikes
Brock Purdy #13 of the San Francisco 49ers prepares to take a shot in the first quarter against the Kansas…
NBA TV rights deal depends on Warner Bros. Discovery
NBA Commissioner Adam Silver speaks to the media during a press conference as part of the 2022 All-Star Weekend at…
Disney+ will broadcast Caitlin Clark's WNBA debut with Indiana Fever
Indiana Fever guard Caitlin Clark, #22, drives to the basket against Atlanta Dream guard Destanni Henderson, #33, during a WNBA…
Peacock, Netflix and Apple TV+
Omar Marqués | Light rocket | fake images Comcast said Tuesday it will introduce a streaming package for its cable,…
Media companies court advertisers as spending shifts to digital
Kevin Mazur | Getty Images Entertainment | fake images Media giants are making their annual presentations to advertisers this week…
Warner Bros. Discovery (WBD) Earnings in Q1 2024
In this photo illustration the Warner Bros. Discovery logo seen displayed on a smartphone screen. Rafael Enrique | SOPA Images…