DirecTV boosts its pay TV offering, without satellite dish
DirecTV's “For the Birds” ad campaign emphasizes that customers no longer need a satellite dish to receive service. The pigeons…
Sports
Life Time creates its own pickleball as the sport booms
Fitness club company Life Time said it has created the “ultimate” ball for the booming sport of pickleball. Courtesy: Life…
American athlete Noah Lyles takes bronze in the 200 meters and says he tested positive for Covid
Letsile Tebogo of Botswana, Kenneth Bednarek and Noah Lyles of the United States cross the finish line to finish first,…
Madison Reed bets on women's sports with a partnership with the UConn basketball team
Paige Bueckers has kicked off her partnership with Madison Reed by going from blonde to “bright pink.” Courtesy: Madison Reed…
Arsenal appoint Athletic Brewing as official non-alcoholic beer partner
Athletic Brewing Company is the official non-alcoholic beer partner of Arsenal FC Courtesy: Athletic Brewing Co. Athletic Brewing Company has…
Charles Barkley commits to staying at Warner Bros. TNT Sports
NBA analyst Charles Barkley speaks on the set before the New York Knicks' game against the Cleveland Cavaliers at the…
Paris Olympics viewership soars as Snoop Dogg generates buzz
Snoop Dogg attends the women's artistic gymnastics qualification on day two of the Paris 2024 Olympic Games at the Bercy…
DraftKings to tax winning bets in some states in bid to boost profits
Budrul Chukrut | SOPA Images | Lightrocket | Getty Images The power of mobile betting DraftKings is planning a consumer…
Olympics attract new investment to niche sports and women's teams
Team USA players celebrate after victory during the Women's Rugby Sevens Bronze Medal match between Team USA and Team Australia…
American rugby star Ilona Maher talks about her bronze medal and her investment in Michele Kang
Ilona Maher became one of the heroes of the Paris Olympics after leading the U.S. rugby team to its first…