Mattel's American Girl brand turns 40 and the dolls enter a new era
The six original American Girl historical characters – Kirsten Larson, Samantha Parkington, Molly McIntire, Felicity Merriman, Addy Walker and Josefina…
mattel inc
Toy industry pressures make digital the star
The gap between rival toymakers is widening Hasbro and matel – thanks in part to a 30-year-old trading card game.…
Netflix bets on merchandising with toy offers and event spaces
People stay at the Netflix House experience center restaurant. Andrej Sokolow | Image Alliance | fake images netflix He was…
Here are the retailers who increase prices
A person chooses clothes in a store while retailers compete to attract buyers and try to keep Black Friday, one…
Toy stocks manifest after the Levies were reduced
Toys made by Mattel, Hasbro and others are seen in a Macy's store in New York. Personal | Reuters The…
'Wicked' Marketing Takes Over Retail Ahead of Theatrical Debut
Cynthia Erivo and Ariana Grande star as Elphaba and Glinda in Universal's “Wicked.” Universal “Barbie” painted the town pink in…
Mattel Barbie Strategy Can Revitalize American Girl and Fisher-Price, CEO Says
A scene from “Barbie.” Courtesy: Warner Bros. If there is one thing Mattel CEO Ynon Kreiz wants shareholders to take…
Gap (GPS) Q4 2023 Earnings
A general view of an Old Navy store. Gap Inc. Gaps Biggest brand Old Navy returned to growth for the…
Barington pressures Mattel to fix or sell American Girl and Fisher-Price
The Mattel Inc. logo is displayed outside the headquarters of the toy company known for products such as Barbie and…