Automakers ramp up NFL advertising after setback
Toyota's “We Roll Deep Anthem” ad features NFL fans and stars “embarking on an adrenaline-filled NFL adventure.” Screenshot Automakers are…
Advertising
UK government says Google is abusing its dominant position in ad tech
The UK's Competition and Markets Authority has provisionally ruled that Google's dominance in the advertising technology market is harmful to…
DirecTV boosts its pay TV offering, without satellite dish
DirecTV's “For the Birds” ad campaign emphasizes that customers no longer need a satellite dish to receive service. The pigeons…
Will Google reach a deal with California media to fund journalism?
SACRAMENT- California news publishers and big tech companies appear to be inching toward an agreement on a controversial bill that…
California lawmakers revive debate over requiring Big Tech to pay for news
SACRAMENT- California lawmakers have revived legislation to charge online platforms for the news articles they publish, a proposal that stalled…
United Airlines launches personalized ads on seatback screens
Passengers on a Boeing 737 Max-8 aircraft during a United Airlines flight departing Newark Liberty International Airport (EWR) in Newark,…
Advertisers Increase Retail Media Spending as TV Declines
An M&M advertisement seen on a gas pump. Courtesy: GSTV The next frontier for the advertising market is not on…
Companies rely on sports after Hollywood strikes
Brock Purdy #13 of the San Francisco 49ers prepares to take a shot in the first quarter against the Kansas…
Media companies court advertisers as spending shifts to digital
Kevin Mazur | Getty Images Entertainment | fake images Media giants are making their annual presentations to advertisers this week…
Warner Bros. Discovery (WBD) Earnings in Q1 2024
In this photo illustration the Warner Bros. Discovery logo seen displayed on a smartphone screen. Rafael Enrique | SOPA Images…