Advertising revenue should stabilize for media companies in 2025
The New York Liberty celebrate after winning the 2024 WNBA Championship against the Minnesota Lynx during Game 5 of the…
Advertising
Meta will face a lawsuit of 550 million euros in Spain
A date has been set for Meta to face a €550 million lawsuit in the Spanish courts next year. The…
College Football Playoff Expansion Boosts ESPN and Disney
Donovan Edwards #7 of the Michigan Wolverines blocks a tackle attempt by Michael Taaffe #16 of the Texas Longhorns during…
Automakers ramp up NFL advertising after setback
Toyota's “We Roll Deep Anthem” ad features NFL fans and stars “embarking on an adrenaline-filled NFL adventure.” Screenshot Automakers are…
UK government says Google is abusing its dominant position in ad tech
The UK's Competition and Markets Authority has provisionally ruled that Google's dominance in the advertising technology market is harmful to…
DirecTV boosts its pay TV offering, without satellite dish
DirecTV's “For the Birds” ad campaign emphasizes that customers no longer need a satellite dish to receive service. The pigeons…
Will Google reach a deal with California media to fund journalism?
SACRAMENT- California news publishers and big tech companies appear to be inching toward an agreement on a controversial bill that…
California lawmakers revive debate over requiring Big Tech to pay for news
SACRAMENT- California lawmakers have revived legislation to charge online platforms for the news articles they publish, a proposal that stalled…
United Airlines launches personalized ads on seatback screens
Passengers on a Boeing 737 Max-8 aircraft during a United Airlines flight departing Newark Liberty International Airport (EWR) in Newark,…
Advertisers Increase Retail Media Spending as TV Declines
An M&M advertisement seen on a gas pump. Courtesy: GSTV The next frontier for the advertising market is not on…