Zegna to stage the next show in Dubai


Published


February 21, 2025

In an unprecedented movement, Zegna's house will present its 2026 summer collection outside the traditional calendar of Milan Fashion Week, choosing Dubai as the stage for his next parade.

Zegna brings Dubai in Italy with the SS26 fashion parade – Photo credit: Zegna courtesy

The brand announced plans on Friday to organize the show on June 11, 2025 in Dubai, which leads to Made in Italy to one of the most vibrant and influential luxury markets in the world, which reinforces its continuous commitment to the Italian crafts, innovation and global expansion. He did not reveal the exact location of the show.

“As a company that has always looked further, we are excited to bring Made in Italy to Dubai for the first time,” said Gildo Zegna, president and CEO of Ermenegildo Zegna Group.

The house was careful to emphasize that the transfer to the Gulf was “made in full alignment with the Nazione della Italian fashion, the ruling body of Italian fashion, which controls the seasons of male clothing and women's clothing in Milan. Gildo Zegna is one of the most active Italian luxury executives in the camera inside the camera.

The decision also reflects Zegna's ambition to take Italian Savoir-Faire beyond the borders while maintaining its deep roots in Milan, the house added.

It is planned that this next golf show is the highlight of a one -week cured experience program, designed to involve the best clients, brand friends and selected members of International Press.

“It is not just a fashion parade, it is about reinforcing the strength of Italian crafts in a global scenario. Dubai today is the center of the world, a place where ideas flourish and the future takes shape. It embodies the energy, vision and innovation that define modern luxury. Milan will always be our home, and our association with Camera Della Fashion remains as strong as ever. But today, luxury is about movement, evolution and adopt new perspectives. Dubai is the perfect place to tell the next chapter of our history, ”Gildo added, as he is universally known.

Photo credit: Courtesy of Zegna

As part of this special occasion, Villa Zegna, the concept of the brand's travel event inspired by the original house of Ermenegildo Zegna, will also land in Dubai, offering an immersive trip to the inheritance of Zegna of crafts and innovation.

After its first two chapters in Shanghai and New York, this last iteration will continue to celebrate the creative spirit, sustainability and contemporary vision that define Zegna today.

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