The creative campaign directed by women captures the iconic essence of Diane and the principles of DVF women, with the aim of inspiring confidence in the next generation of female visionaries and game changers. The campaign highlights how DVF's renowned legacy and the long -standing brand approach to defend women through fashion align with Zalando's goal of empowering and inspiring customers to feel safe in their personal style.
Zalando launches a new designer campaign with Diane Von Furstenberg, celebrating its exclusive long -term association. With Diane and Top Models, the campaign led by women promotes trust and empowerment. The iconic DVF styles, including Wrap dress, will be available exclusively in Zalando in 25 European markets.
Diane von Furstenberg He says: “For decades, I have designed so that women feel safe! Zalando shares that vision, which makes them an ideal partner to reach a new generation of women.”
The long -term association between DVF and Zalando will allow DVF to reach the next generation of clients of designers, reintroducing them to the iconic styles of the brand through digital innovation and the contemporary narration of Zalando. The association sees Zalando becoming the only retail partner of DVF in Europe and a wide selection of DVF designs, including the iconic Wrap dress, will be available exclusively in Zalando in all its 25 markets, which makes it the only European retailer to offer DVF in addition to DVF.com and the Brussels DVF boutique.
Lena-Sophie Röper, Zalando Designer Vice President He says: “Diane von Furstenberg is a true fashion and pioneer icon of industry. She has constantly trained women to feel sure of themselves and in the clothes they use. The new campaign really brings together our shared values and how we want customers to feel inspired by their own personal style. We are delighted to be on this trip together with Diane, building an inspiration and a large number of innovative experience of customers of the next generation of the next generation of customers “of the next generation of the generation” of the next generation “.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (DS)
