YSL Beauty adds new zones to reconstruction program

YSL Beauty has announced two new wild rewilding programs in partnership with global NGO Re:wild. It's to celebrate International Rewind Day and comes after the luxury beauty brand has “helped reforest more than 47,000 hectares around the world” so far.

With nearly 75% of all wild places “having been degraded and more than 1 million species on the brink of extinction,” the company said it wants to do something, especially since “more than 50% of remaining wild places will disappear in the next years”. decades if immediate action is not taken.”

The brand's Rewild Our Earth program “aims to protect and restore 100,000 hectares of wild nature by 2030 – an area that is almost 10 times the size of Paris – to safeguard biodiversity in threatened priority areas that inspire us and where our ingredients flourish.” .

It has been running programs in Morocco, Haiti, Madagascar, Indonesia and Canada for the past decade and is now launching two new ones in the Bahamas and Colombia, “two of the world's biodiversity hotspots” that “are among the most threatened.” areas of the world.”

The company is funding the programs with a rewilding team in the Bahamas that helps protect and restore the habitat of the critically endangered White Cay iguanas. In Colombia, the brand helps restore 3,579 hectares of buffer zones within the Colombian Chiribiquete and La Paya National Parks, in the heart of the Amazon.