Denim brand Wrangler has unveiled a series of strategic partnerships aimed at addressing denim waste and promoting circularity practices within the fashion industry.
In particular, Wrangler will partner with Beyond Retro, a pioneer of circular and vintage design in Europe, on a second installment of the Wrangler Reborn collection. The collection uses discarded denim to breathe new life into iconic Wrangler pieces, eliminating the need to produce new materials.
In addition to its collaboration with Beyond Retro, Wrangler is joining forces with Accelerating Circularity, a nonprofit organization focused on textile-to-textile recycling systems. Along with a select group of brands, Wrangler will develop a new style of five-pocket jeans made from recycled denim that will be available exclusively at Walmart.com.
Additionally, Wrangler is once again partnering with the Texas Playboys Baseball Club, an Austin-based baseball club known for its community involvement, to create a unique shade structure made from denim waste and repurposed cardboard tubes that will provide shade to the players and spectators. .
“At Wrangler, we have been committed to taking sustainability into our own hands throughout our 77-year history, especially through our dedication to durability and longevity, as denim lovers can wear their Wranglers for years.” said Vivian Rivetti, vice president of global design at Wrangler.
“Working hand in hand with organizations like Beyond Retro, Accelerating Circularity and Texas Playboys gives us the opportunity to show the potential of recycling within the fashion industry. On Earth Day and every day, we focus on creating a better future through meaningful partnerships and purposeful design practices.”
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