White Milano named official partner of Riyadh Fashion Week 2026

Following the success of its first showroom, held in Riyadh during the local Fashion Week in October 2025, the Milan-based avant-garde fashion fair, White Milano, with the support of Saudi Arabia's Ministry of Culture and now also its Ministry of Tourism, has become an official partner of the next Riyadh Fashion Week, scheduled for October 2026.

“The Saudi Ministry of Tourism, in turn, will partner with White in Riyadh to support efforts to invite buyers and fashion professionals from around the world, with the aim of making Riyadh the epicenter of fashion and a premier tourist destination,” a statement read.

The news was announced during a round table dedicated to strengthening relations between Italy and Saudi Arabia, held within the framework of Tourise 2025, the World Tourism Summit in Riyadh, in which an investment plan of 113 billion dollars was announced to boost the future of the global tourism ecosystem. Brenda Bellei Bizzi, CEO of M.Seventy, represented White Milano at Tourise, an event also committed to fostering connections between fashion, art and tourism through innovative projects and global collaborations.

Leading the Italian delegation was the Italian Minister of Tourism, Daniela Santanchè, who attended alongside numerous prominent names in Made in Italy, including Acque e Terme di Fiuggi, Alpemare, Arsenale, Eurobuilding, Ferrovie dello Stato Italiane, ITA Airways, Mangia's, MSC Crociere, Nicolaus Group, Sicis, Technogym, Venini and, of course, White Milano.

“The meeting underlined the importance of consolidating collaboration between the institutions and economic and cultural actors of the two countries, marking a significant moment of international dialogue and cooperation aimed at promoting relations, beauty, culture and creativity as drivers of sustainable development and instruments for shared economic and cultural growth,” the statement continued.

Therefore, Riyadh Fashion Week 2026 aims to present itself as a cutting-edge platform where fashion, art, design and beauty can come together in a shared narrative, generating value for participating brands and for the country's entire creative and tourism ecosystem. “The white Kite will have a leading role,” said Brenda Bellei Bizzi. “Riyadh is going through a period of major transformation and our group aims to support this evolution by establishing a permanent operational local office to drive the business development of our client companies.”