What not to get lost in Frieze Los Angeles

Frieze celebrates his sixth edition in Los Angeles this year. An event designed to celebrate art in all its forms, but also the exceptional dynamic culture of the city. Los Angeles's artistic scene has been booming during the last five years, with dozens of new galleries by installing a store.

More than 100 galleries, established and emerging, from about 20 countries, will be presented, since last year at the Santa Monica airport, the works of its artists to an increasingly international audience, composed of collectors, celebrities, films and films Fashion industry. Among the new galleries of this year, Southern Guild, a gallery founded in 2008 in South Africa by Trevyn and Julia McGowen will be one of the attractions. Southern Guild has opened a year ago in the neighborhood of Melrose Hill, so he is the first in South Africa to open a permanent gallery space in the United States.

Frieze will also see the artists of the Timothy Taylor Gallery in London and the Roma Lorcan O'Neill gallery exhibited for the first time. The Tilton Gallery exhibition dedicated to Noah Purifoy, the famous artist and co -founder of the Watts Tower Art Center, will present its sculptures and assemblies created in the Desert of Joshua Tree between 1989 and 2004.

Frieze's expected approach section, curated by Essence Harden, also co-curator of “Made in Los Angeles 2025”, focuses on the US galleries that have been in operation for 12 years or less. Since 2023, this event has been sponsored by the Italian brand Stone Island, controlled by Moncler Group. The brand has granted several subsidies to the galleries, including, this year, Bel Ami, Dominique Gallery, Make Room, Sow & Tailor and Overposition Gallery.

As always, with the influx of collectors and thousands of creatives around the world, the museums and art places of Los Angeles are organizing presentations during the week of Friso that will surely make people speak. 'What is left behind' is the first institutional individual exhibition in the city of the iconic artist Helmut Lang. The former fashion designer, who sold his brand for fast retail sale in 2005, will fill Schindler House's rooms at the Mak Art and Architecture Center in West Hollywood with steel abstract sculptures.

“The presence of Lang's sculptures transforms each of the historical rooms into ideas that reverberate the ideas of humanity materialized in concrete, wood and glass,” said Curator Neville Wakefield.

“The proximity and appearance constantly change. Like emotions, they are fugitive, restless and refuse to establish themselves in unique meanings and forms. But under these impressions of the surface there is the resolution of more dark sexualized forms of desire, a less palpable but more powerful energy field than forces the forces to face the inherent tension between the body, objects, the look and architecture that contains them.

Among the other exhibitions that should be of interest to the fashion world, an organized by the Albertz Benda Los Angeles gallery is dedicated to Western culture. “Saddle Up: Artistic trips through the culture of jeans” brings together a young generation of artists who are leaving their mark on the idea of ​​the West in their practice.

“The American west continues to capture the imagination,” said Dejedin, curator of the exhibition. “The values ​​derived from the ethics of the cowboy, with their spirit of independence and resistant individualism, the connection with the earth and the immediate experience of the beauty and power of nature, have resonated with generations throughout the world. This influence is You can feel in popular culture, including fashion, art and music, with country music dominating the lists. ”

Invited by the Gagosian Gallery in Beverly Hills, the painter born in Los Angeles, Alex Israel, will be one of the personalities that will be seen during this week of the Los Angeles art. Born in Los Angeles in 1982, Israel has already collaborated with Louis Vuitton to create a line of perfumes that explore the Californian culture, as well as with Rimowa and BMW. During Frieze and until March 22, he will present an exhibition of his latest “painted urban landscapes”, titled “Noir”.

Particularly popular in the fashion sphere, the David Kordansky gallery will present the paintings of the artist Maia Cruz Palileo, while Jeffrey Deitch Gallery will present the work of Nina Chanel Abney, known for its vibrant color use and layers in layers. Richard Saltoun Gallery will present the work of Greta Schödl. For his most recent works, presented at Richard Saltoun's individual exhibition, Schödl works with marble blocks, which enrolls with repeated text, a process that describes as “surface clothes with his name.”

Together with Frieze, the traditional Los Angeles museums will also have much to show, including the exhibition “Imaging Black Diaspores: Art and Poetics of the 21st century” in Lacma, with works by 60 artists working in Africa, Europe and America.

The musician and artist Alice Coltrane will lead the “Monument Eternal” exhibition of the Hammer Museum until May 4, 2025. The exhibition, which celebrates the artist's career, is part of the national initiative “The Year of Alice” made by the house by John & Alice Coltrane and numerous partners.

Other events include Gallery 33 at Georgian in Santa Monica, where the first exhibition of paintings, rhythm and reverences of Paris Brosnan will take place. Pierce Brosnan's son, who recently starring guests in the campaign for the fashion label Pas UNE Marque, founded by Sean Coutts, will propose “an exploration of the human condition through a children's lens that uses non -representative expressionism, revealing characters and scenes born.

For an experience that encourages connection and renewal through art, the lobby of the West Hollywood edition will welcome the Moral Turgeman artist from February 18 to 23 to carry out sessions of individual blind portraits with prior appointment. Through an eye observation exercise of 45 seconds, morality connects deeply with each participant, capturing its essence in a single continuous line without looking at the paper. These intimate portraits are part of an ongoing project to connect with 10,000 people worldwide through direct visual contact.

The Frieze event, held just over a month after the devastating fires broke out, received support from numerous distributors, artists and museums to maintain the event. A dozen artists in Los Angeles saw their homes and studies destroyed by flames. The same destination before the gallery owners and collectors such as Ron Rivlin, who lost more than 200 pieces of art, including about 30 of Andy Warhol. Frieze and other cultural institutions have also united strength to launch the Fire Relief Fund of the Los Angeles Arts Community, which raised more than $ 12 million to support those impacted by fires.