Strategically located in one of the most visited lifestyle in Mumbai, the new store will attend to the dynamic preferences of women in the Goregaon region, from occupied professionals to modern brides and conscious buyers of style that are prepared for the festive and wedding season.
Wacoal has opened a 780 square -foot store in Oberoi Mall, Goregaon, strengthening his presence of Mumbai after the recent releases in Phoenix Palladium and Sky City Mall. With the essential essential elements, the bridal lingerie, seasonal fashion, sleeping clothes and AW'25 collections, the store combines premium design, comfort and adjustment trained that offer personalized assistance.
“Wacoal is more than lingerie, it is about empowering women through trust and comfort,” he said Mrs. Pooja Merani, Coo, Wacoal India. “Our presence in Oberoi Mall brings us closer to a vibrant urban audience that seeks reflective designs and a higher adjustment. With the festive and bridal season that is approaching, this store allows us to better serve women who seek daily comfort, as well as indulgent and specific pieces of the occasion.”
“We are delighted to open another store in Mumbai, a city that continues to inspire us with its diversity and dynamism,” he shared Mr. Hirokuni Nagamori, CEO, Wacoal India. “The new Oberoi Mall store reflects Wacoal's central promise to offer premium lingerie with unique quality, quality and form. We are committed to providing all women with a high underwear experience, one that feels it daily and celebrates its individuality.”
With a 780 square feet cover, the store has been carefully designed to improve customer flow and provide a perfect purchase experience. Beyond its private and elegant interior adjustment rooms, the design includes zoning of intuitive products and digital screens that highlight the latest collections and campaign images, adding a layer of visual narration to space. The dedicated assistance of the experts trained in form guarantees that each woman finds their ideal size and style easily.
The Oberoi Mall store will exhibit an elevated selection of the collections of the essential elements and the firm of Wacoal, which includes basic concepts, bridal lingerie, seasonal fashion falls, sleeping clothes and lounge clothes. With an emphasis on luxurious fabrics, innovative design and philosophy in form, the brand continues to offer something for each type of body, mood and moment. The store also has the latest releases of the autumn/winter 2025 (AW'25) season, which gives buyers early access to the newest styles and trends.
Wacoal's retail strategy in India remains focused on deepening its presence in key meters while expanding in emerging cities. With 18 exclusive stores now operational throughout the country and more in process, the brand is constantly expanding its scope while complementing its strong presence of digital and multiple output.
As he strengthens his footprint in India, Wacoal is still committed to offering intimate wear that celebrates individuality, crafts and lifestyles in evolution of modern Indian women.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
