Vogue World brings together fashion and sport in Paris

Paris played host to an ultra-ostentatious collision between fashion and sport on Sunday as Vogue hosted its final brand event in the heart of the city before the Olympics.

With magazine sales plummeting, the fashion bible has turned to star-studded events in a bid to keep its name relevant.

“Vogue World: Paris” follows similar events in New York and London, and was timed perfectly in the middle of fashion week and International Olympic Day.

Taking over the Place Vendome in the heart of the city, the idea was to combine each fashion decade of the last century (since Paris last hosted the Games in 1924) with a different sport, from gymnastics to breakdancing to fencing.

The show began with Jean Paul Gaultier putting the finishing touches on singer Aya Nakamura's dress, while an orchestra performed a classic version of Daft Punk's “Around the World” for the 800 guests, including Pharrell Williams, Venus Williams , Katy Perry and Bad Bunny.

The first part of the show combined cycling with 1920s fashion, including vintage Chanel dresses from the era, while Nakamura sang.

At one point, supermodels Gigi Hadid and Kendall Jenner rode horses through the plaza; all four wore Hermes.

Other brands that provided clothing included Balenciaga, Balmain, Dior, Louis Vuitton and Saint Laurent.

“We are here to celebrate the wonders of French fashion. So I am grateful for all the support from the French community and the fashion world here in Paris,” Vogue boss Anna Wintour told AFP before the start of the event.