Victoria Beckham Names Former Executive by Dior Sybille Darricarrère Lunel Nuevo CEO

Victoria Beckham's house has appointed Sybille Darricarrère Lunel, a former Dior and Galleries executive Lafayette, to be her new CEO.

Darricarrère Lunel occupies his new work on July 1, happening to the interim CEO Ralph Toledano, who has held the position since Marie Leblanc's departure in October last year. He returned to Paris to become CEO of Courrèges.

Victoria Beckham, who founded the house in 2008, said in a statement that she is excited to have a “strong, creative and intelligent woman with a business mentality and energy by my side. I hope to lead this company with Sybille and have her knowledge and respect for the product and her experience in the industry help us to go to the next level.”

While Darricarrère Lunel was excited: “I am absolutely delighted and delighted to join Victoria Beckham as her new CEO. I have always admired the female, elegant and modern style of the brand, which empowers women. I have a deep admiration for victory work, her sincerity, her creative vision and her attention to detail. I hope that the team of Victoria is in mind. EMOGING Together. “

After the arrival of Darricarère Lunel, Toledano will continue to be president of Victoria Beckham, a position he has held since 2017, when the French group Neo Investment Partners, of which he is a key player, acquired 30% of Beckham's fashion business.

Darricarrère Lunel, who has previously been the director of the Global Business Unit of Leather Articles in Christian Dior Couture, will have its headquarters in London. Before Dior, she was a general director of merchandise and purchases at Lafayette galleries, after a period in the Kooples working on planning and marketing.

“Her career to date and her understanding of the product makes her the perfect CEO for our brand. I am sure that after the achievements of recent years, and with the support of our great team, Victoria Beckham will considerably accelerate considerably,” said the veteran of the Toledo industry.

Adding that the “entrepreneurial spirit, enthusiasm and intelligence of Darricarrère Lunel spoke to me immediately when we met.”
After a half decade of substantial losses, the house of Victoria Beckham returned to profitability under the guidance of NEO in the last two years, marking the beginning in a period in which Victoria has created some of her strongest collections to date.

Although David Belhassen, founder and managing partner of Neo Investment Partners, added: “For any company, there comes a time when the right leadership unlocks its true potential. With Sybille and its natural business energy, that moment now is its acute understanding of the product, combined with its impulse, it converts its perfect partner to write the next chapter for Victoria Beckham, one of the ambition, one of the ambition, one of the ambition, one of the ambition Creativity and highly profitable growth. ” ”