Translated by
Nazia Bibi Keenoo
Published
July 30, 2025
Versace is taking a different path for the highly anticipated debut of Dario Vitale. Instead of a traditional parade, the house of Medusa confirmed to Fashionnetwork.com that its new creative director will reveal its first collection during an intimate event in Milan on September 26.
Vitale, previously the right man of Miuccia Prada in Miu Miu, was appointed creative director of Versace earlier this year. His arrival continued to a long negotiation that led to the acquisition of the Prada group by Capri Holdings for approximately $ 1.25 billion, a figure still subject to adjustment to the closure, expected by the end of the year.
The company describes the next Milan event as one that “honors the past and imagines the future of the Maison.” The presentation will be the first in 28 years without the firm of Donatella Versace. After the acquisition of the brand, Donatella resigned from his role and became the world ambassador of the house that founded his late brother Gianni Versace.
The announcement surprised those who expected a large -scale relaunch. The company chose a more measured approach, than Lorenzo Bertelli – are from Patrizio and Miuccia Prada – was described shortly after the acquisition as “an evolution made of small and constant steps.”
Dario Vitale now assumes the formidable task of reliving one of the most emblematic fashion houses in Italy. Versace has fought financially in recent years and has broken by little in 2024.
Vitale's debut is one of the most anticipated moments of the next Milan Fashion Week, which will also feature important Louis Trotter debuts in Bottega Veneta and Simone Bellotti in Jil Sander. Still in WRAPS is Demna's debut for Gucci, which is expected to take place in Milan this September with a format still to reveal.
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