It joins the brand at a time when female fashion is taking a great change. Relaxed adjustments, wide legs and smaller silhouettes are no longer just seasonal trends, are becoming essential every day. And Levi, known for defining what Denim means, is at the forefront of this evolution. With alia leading the way, that change is about to go to the current.
Levi has designated Alia Bhatt as her new global brand ambassador, joining her world influence with the iconic denim label. The collaboration highlights an important change in female fashion towards relaxed attacks, wider legs and more loose silhouettes. With Alia by promoting this evolution, Levi aims to stay in the forward tendency, evolving his women's portfolio beyond the classics to the relevance of the style of style.
Levi's and Alia are united by a shared vision, to reflect how a new generation wants to dress and evolve the brand beyond the classic adjustments to the relevance of trend and style. Whether it is loose, wide leg or reinvented classics, Levi's Women's Portfolio is evolving, and Alia is the perfect catalyst for this next chapter.
Levi will continue to innovate with new adjustments and styles, while staying faithful to what he has always represented: timeless denim, made for now.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
