Everyone has spilled a little beer on their jeans at some point; Leave it in the hands of two trusted friends to take it to a new level. Using repurposed beer resources from Coors, each pair of Beer Wash Jeans puts a Banquet twist on the classic Wrangler Cowboy Cut jean for a soft, comfortable feel and a timeless, vintage look.
Coors Banquet and Wrangler have collaborated to create Beer Wash Jeans, the first Wrangler denim washed with Coors beer. Made from repurposed brewery resources, these jeans offer a soft, comfortable feel with vintage style. Both brands, icons of Western culture, have joined forces to celebrate their shared heritage, bringing together genuine Western beer and authentic Western clothing.
“In a world where Western clothing is a modern classic, Banquet and Wrangler are the real deal,” he said Marcelo Pascoa, vice president of marketing for the Coors family of brands. “We're proud to have authentic legacies that date back decades in the American West. Nothing unites these two brands better than Beer Wash Jeans, where you won't be afraid to spill a drop or two of Banquet.”
For Coors and Wrangler, two brands deeply influential in Western lifestyle and pop culture, partnering was only a matter of time. Since 1873, Coors Banquet has embodied the spirit of the West, brewing beer exclusively in Golden, Colorado, with 100% Rocky Mountain water. For decades, Wrangler has been an icon of American style with a history rooted in rodeo and cowboy style.
“Wrangler and Coors Banquet are enduring symbols of Western passion and ingenuity, which is why we're excited to partner with an equally legendary brand,” he said. John Meagher, vice president of global brand marketing at Wrangler. “It's a natural fit, but we've never combined beer and jeans before, so this is a historic collaboration and a truly special product that consumers will love.”
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
