Designed with a purpose of circularity and sustainability in mind, the latest Wrangler Reborn collection features a sustainable take on some of its classic styles, including the Greensboro Straight Leg Jean, the Reworked Short, the Icon Jacket, and the Heritage Shirt, providing consumers with staple pieces they can wear for years to come while also diverting textile waste from ending up in landfills. To create the collection, Wrangler resurrected discarded denim and transformed it into garments durable enough to stand the test of time, that can be reused and loved again, giving consumers the opportunity to buy better.
Wrangler launches the second Wrangler Reborn collection, in collaboration with BVH Services’ Beyond Retro. This sustainable line includes classics like the Greensboro straight leg jean and Icon jacket, made from recycled denim. Wrangler’s initiative aims to create durable, resilient fashion, in support of its WeCare Wrangler sustainability goals.
“At Wrangler we pride ourselves on our long-lasting products and with a pioneering spirit we have helped define style and lifestyle trends for over a century. The Wrangler Reborn collection highlights the resilience of high-quality denim and Wrangler’s commitment to creating quality pieces that can be passed down from generation to generation. We are very excited to launch this new Reborn collection under BVH Services’ Beyond Retro brand, one of Europe’s largest vintage retailers that will breathe new life into this sustainability initiative,” he said. Vivian Rivetti, Wrangler Global Design Director.
Wrangler’s commitment to product durability and lasting quality has helped keep waste out of landfills since 1947. Wrangler Reborn enhances that commitment and is another step toward the brand’s WeCare Wrangler goals, designed to create a better future through its commitment to sustainability.
The limited edition Wrangler Reborn collection is available for purchase online at Wrangler.com, as well as at select retailers worldwide. Prices range from $90 to $180.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion (RM) Press Desk
