The agreement between Wrangler and Genesco is a strategic movement for both companies, designed to support Wrangler's growth and development as a cross -category lifestyle and leverage and build on the extensive experience of Genesco's brand footwear. Wrangler seeks to expand its scope and accessibility, resonating with a broader audience that seeks style and functionality in both clothes and footwear.
The initial collection will have a mixture of classic wrangler designs and more trend styles. With Wrangler's robust aspect and Genesco's history for innovation and success, the Association promises to offer fresh and distinctive designs to the market.
Wrangler has signed a several -year license agreement with Genesco to design, origin and market shoes for men, women and children. The Association aims to expand the presence of Wrangler's lifestyle brand, combining its resistant heritage with the experience in Genesco footwear. The first collection, with classic and trends -based styles, will be launched in autumn 2026.
“We are delighted to associate with Genesco, a leader of the industry with a proven history of successfully interpreting brands and providing convincing footwear to the market,” he said Steve Armus, vice president of licenses and collaborations in Wrangler. “This license agreement represents a promising opportunity to present Wrangler's footwear to a broad audience. We believe that this association will strengthen the presence of our brand and allow more consumers to experience Wrangler's quality and heritage in a new category of exciting products.”
“The association with Wrangler presents a significant opportunity to accelerate growth in our Genesco Brands Group portfolio,” he said Rick Higgins, president of Genesco Brands Group. “We are excited to take advantage of our knowledge to build a variety of footwear that honors Wrangler's adventure legacy, new borders and crafts. From daily work clothes to casual lifestyle to Western inspiration silhouettes, we see a significant potential to combine resistant authenticity with a unique style, narration, innovation and comfort.”
Wrangler's first collection of footwear under the license agreement is expected to be launched in the fall of 2026.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
