The Diane von Furstenberg for Target collection is a collaboration between the iconic fashion designer and her granddaughter, Talita von Furstenberg, and will be available to shop starting Saturday, March 23 on Target.com and in most Target stores, through stock out. Talita von Furstenberg is a designer, entrepreneur, philanthropist, and co-president of the Diane von Furstenberg brand.
Target presents a collaboration with Diane von Furstenberg and her granddaughter, Talita von Furstenberg, featuring more than 200 pieces spanning clothing, accessories and home decor, with prices starting at $4. The collection, available March 23, showcases iconic styles like the wrap dress and introduces custom-made furniture, continuing Target's legacy.
“Our partnership with Diane and Talita von Furstenberg represents the best of Target: curating an incredible, distinct assortment and offering it at exceptional prices,” he said Jill Sando, executive vice president and chief merchandising officer, apparel and accessories, home and daily necessities, Target. “Guests will fall in love with this expansive and inspiring collection. There's plenty to spark joy, just in time for new spring styles, available only at Target.”
A traditional fashion brand
Diane von Furstenberg first made a name for herself as a designer in the 1970s with the launch of her eponymous label and her illustrious wrap dress. Originally inspired by a wrap top and skirt set, the iconic silhouette celebrates its 50th anniversary in 2024.
“Every collection we create aims to make women feel confident so they can be the women they want to be,” she said Diane von Furstenberg. “Talita and I are proud to partner with Target to extend that invitation to even more women who want to experience timeless pieces that bring effortless glamor and empowerment to their everyday lives.”
Diane von Furstenberg for Target
Inspired by nature, women and art, Diane von Furstenberg for Target is a classically wearable collection that includes more than 200 items featuring archival Diane von Furstenberg prints, as well as new patterns and Target-exclusive pieces. From Diane's revolutionary wrap dress and new matching mommy-and-me sets to new iterations of activewear, loungewear, intimates and more, the collection helps guests take control of their style and day.
The collection will also offer custom-made furniture, such as headboards, benches and room dividers, that can be customized with one of seven exclusive Diane von Furstenberg fabrics for Target. Assembled and shipped in four weeks or less, these furniture pieces will be a breath of fresh air for guests looking to revitalize their homes for spring.
Twenty-five years of design collaborations
Target has a rich history of democratizing design through exclusive collections in home, beauty and fashion. Since its first collaboration with noted architect Michael Graves 25 years ago, Target has continued to make acclaimed designers more available and affordable, providing access to millions of guests through limited-time design partnerships.
An easy and joyful shopping experience
The Diane von Furstenberg for Target collection debuts in most Target stores and on Target.com on March 23, but guests can explore and shop the collection early at a public event on March 15 and 16 at The Shed, located at 545 W 30th Street in New York City.
On launch day, guests can also take advantage of Target's same-day pickup options, including Drive Up and Order Pickup, for an easy, affordable and fun experience only found at Target.
Fiber2Fashion News Desk (RM)
