US FWRD appoints Rosie Huntington-Whiteley as fashion director

Global luxury fashion retailer FWRD, part of REVOLVE Group, Inc. (NYSE: RVLV), continues to gain market share and strengthen its position as a leader in the luxury space. Expanding its leadership globally, FWRD announces Rosie Huntington-Whiteley as Fashion Director, who will lead fashion selection, merchandising and seasonal strategy, while bringing her elevated style and international recognition to further strengthen FWRD's position as a modern, curated luxury destination.

Global luxury retailer FWRD has appointed Rosie Huntington-Whiteley as fashion director to lead seasonal selection and strategy as it expands around the world. In the third quarter of 2025, FWRD posted a 37 percent year-over-year increase in gross profit dollars, and its personal shopping program generated more than 100 percent sales growth, strengthening its position as a modern, curated luxury destination.

FWRD continues to achieve success in a dynamic luxury environment, with third-quarter results demonstrating the impact of strategic investments, generating continued revenue growth and a 37% year-over-year increase in gross profits in the third quarter of 2025 compared to the same period in 2024. One investment that has been instrumental to this success is FWRD's personal shopping program, which has generated more than 100% year-over-year sales growth for the first nine months of 2025. reflecting greater customer demand and deeper engagement among its most valued customers.

FWRD is increasingly recognized by luxury brands as a standout long-term partner, with recent launches including Phoebe Philo, Dries Van Noten and SKIMS x Roberto Cavalli. Through strategic investments in owned brands, physical retail, merchandising and customer experiences, FWRD is deepening its consumer commitment and driving sustained growth, solidifying its position as a global destination for modern, curated luxury fashion. Guided by the leadership of Rosie Huntington-Whiteley, FWRD continues to deliver an elevated fashion experience that seamlessly unites style, content and commerce around the world.

“As Fashion Director at FWRD, my role is to define the brand's fashion point of view through a modern, timeless and refined lens. I believe in the power of telling stories through clothing, building a wardrobe that balances sophistication and ease that truly resonates with the lifestyle of the FWRD customer.” – Rosie Huntington-Whiteley, Fashion Director, FWRD.

“FWRD's strong performance in today's evolving luxury market underscores the significant opportunity ahead as we continue to scale. With visionary creative leadership guiding the brand forward, we continue to elevate FWRD's global presence and strengthen its position in the luxury space. As we invest in initiatives like our personal shopping program and expand our physical footprint, we are deepening customer engagement and driving long-term growth to ensure FWRD remains the destination for modern and selected luxury fashion”. Michael Mente, Co-Founder and Co-CEO of REVOLVE Group, Inc.

Note: The headline, ideas and image of this press release may have been refined by Fibre2Fashion staff; the rest of the content remains unchanged.

Fiber2Fashion News Desk (HU)

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