US Dillard's Unveils Katherine Mason Sportswear Collaboration

Dillard's, Inc. (“Dillard's”) (“the Company”) (NYSE: DDS) is pleased to announce the launch of Katherine Mason for Kinesis, now available at Dillard's locations nationwide and online at dillards.com . Designed by entrepreneur and fitness and fashion expert Katherine Mason, the collaboration offers sports and performance apparel coordinated with Kinesis, the company's exclusive line of women's sports and activewear.

Sharing your inspiration for Katherine Mason for Kinesis, Katherine says, “After 10 years in the fitness and fashion industries, I am so honored to have the opportunity to design a collection with Dillard's! My experience working with fitness fashion brands, designers and showrooms in New York helped me learn about manufacturing sweat-wicking sports materials that focus on movement, the importance of how a legging or sports bra is constructed. to support the body in motion and how active clothing can support an active lifestyle without compromising on style. Fusing fashion, function and careful craftsmanship, we have curated a collection of sophisticated basics and specialty pieces to help you confidently embrace an active lifestyle.”

Christine Ferrari, vice president of merchandising at Dillard's adds: “We are very proud of Katherine Mason for Kinesis, our first influencer collaboration for sportswear. Katherine has skillfully combined the essential elements of function and style to create this beautiful collection of spring sportswear must-haves. She has been a huge source of industry knowledge, inspiration and fun, and we are so happy to share this new line with our customers!

Dillard's presents the Katherine Mason for Kinesis collection, a fusion of fashion and function designed by fitness expert Katherine Mason. This exclusive line offers coordinated sports and performance clothing, combining style and practicality. The collection, available both online and in Dillard's stores nationwide, showcases Mason's ten years of experience.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fiber2Fashion News Desk (RM)




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