American fashion brand Coach has entered metaverse platforms Roblox and Zepeto as part of its ongoing 'Find Your Courage' campaign, dedicated to helping users explore and discover their identities.
American fashion brand Coach has launched its “Find Your Courage” campaign on Roblox and Zepeto, allowing users to explore identities and view its spring 2024 collection digitally. Included are a virtual store on Zepeto and articles on Roblox’s Fashion Klossette and Fashion Famous 2. Coach House in New York hosted a pop-up event reflecting these collaborations.
“We are thrilled to be involved in these immersive platforms and virtual experiences as we continue to engage and connect with younger audiences. Congratulations to all the teams involved in this project and thank you for continuing to embrace a spirit of experimentation as we test and learn in new spaces as a brand,” she said. Sandeep Seth, Chief Growth Officer at Tapestry Inc and Chief Marketing Officer at Coach Brand, in a LinkedIn post.
To make “high-end fashion more accessible and interactive,” consumers will be able to view digital versions of its spring 2024 collection through the project and the two platforms.
Users can visit a video booth inspired by the campaign, as well as a virtual store on Zepeto, where Coach claims to be the first luxury brand to produce a limited-edition item. The feature and collection are available on Roblox through Fashion Klossette and Fashion Famous 2.
The idea was also implemented in the real world: Coach House in New York City was transformed into a temporary space that reflected the collaborations.
Fibre2Fashion (DP) Press Desk
