The combined company, which comprises two distinct family brands, is expected to generate approximately $2 billion in annual revenue and offer an expanded and diversified portfolio of apparel and accessories products globally.
New Era Cap, LLC has completed its acquisition of '47, merging two familiar sports lifestyle brands. The combined company is expected to generate $2 billion in annual revenue. Both brands will maintain separate operations and websites, and Christopher H. Koch will serve as Chief Executive Officer, focusing on growth, customer relationships and premium products globally.
“This transaction is an important milestone in the history of both brands as we continue the next chapter of our growth as a leading global sports and lifestyle company,” he said. Christopher H. Koch, CEO of New Era“We look forward to leveraging the complementary talents of our combined teams to continue to strengthen our customer relationships and licensing partnerships, enhance our premium products, and deliver premium experiences to fans and consumers around the world.”
The New Era and '47 brands will continue to operate separate e-commerce websites and serve consumers independently from each company's respective headquarters in Buffalo, New York, and Westwood, Massachusetts. The combined company will be led by Christopher H. Koch, New Era's chief executive officer, and the current New Era and '47 management teams.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
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