“I have had to maintain my emotion for this collaboration in secret for almost a year. It was an incredible opportunity to associate with an established brand where both parties were really enthusiastic to collaborate in each decision in the design and the creative process that gave life to the 'AE X TK collection,” he said. Travis Kelce. “I started Tru Kolors in 2019 on the basis of appearing authentically and having fun style, and we wanted this collaboration to reflect that same energy. I want everyone to feel that there is something for them in the collection, something that they can feel good and do their thing. I am excited that I am finally in the world.”
American Eagle launched AE X Tru Kolors, a limited editing collaboration with Travis Kelce's lifestyle. As creative director, Kelce guided every detail, from design to fabrics, reflecting his philosophy of “Live to Play.” The campaign presents athletes such as Anna Frey, Azzi Fudd and Suni Lee. The collection combines fashion, sports and culture, embodying trust, authenticity and self -expression.
As creative director, Kelce and his team were involved in each step of the process along with the AE team. Reflecting the way he lives, full of intention and faithful to his central philosophy of “Live to Play”, Kelce adopted a practical approach from design inspiration to the fabric, the color palette, the selection of samples, the refinement of the silhouette and the graphic creation. Every detail and product of this collection underlines the shared passion of AE and Kelce for creating pieces that exudate trust while they feel personal, determined and versatile.
“American Eagle and Travis Kelce were destined to collaborate. An iconic brand that is associated with one of the best athletes in our generation, that is what I call a victory,” he said Jennifer Foyle, President and Executive Creative Director – American Eagle Outfitters. “AE and Tru Kolors are rooted in optimism, self -expression and trust, and we share a passion to empower everyone so that they feel like their true self when using our products. The infectious energy of Travis and dedication to all aspects of collaboration brought a refreshing spirit to the team, inspiring us to explore fabulous to measure and adjust to this collection through its distinctive style and perspective.” “
Admired by inspiring others through their ability to dream and live life to play, Kelce took advantage of friends and other athletes, including the ascent tennis star Anna Frey, the elite basketball guard Azzi Fudd, the field marshal Drew Allar, the recruit of the nation number 1 recruitment of recruitment Suni Smith, Jeremiah Smith, the prospect of the prospect of the prospect Kiyan Basketball and Gold Medalist and Gymnast of the World Class in the Suni Campaign of the World Class, The Star. Each carries their true being to everything they do and embody the mentality of “Live to Play”.
The highlights of the collection
Launching in two falls on August 27 and September 24, the collection presents more than 90 pieces with a price of between $ 14.95 and $ 179.95. The products evoke Travis's unique style, offering an elevated version of the daily essential elements and transforming classical silhouettes into bold statements of trust and individuality. Favorites include:
- Heavyweight and inspired by vintage
- Reinventated University Jackets, Cricket Swinds, Rugby Poles and Public Services positions
- Soft Chenilla and Kaunder Sets
- Graphics as they reflect the world of AE X Tru Kolors by Travis Kelce
The AE X Tru Kolors campaign of Travis Kelce will debut consumers around the world through an impressive implementation of high -impact placements on all social platforms, OOH, including the hometown of the Kansas City Chiefs, an association with the main NFL news podcast, the Ringer, the extensive CTV announcements of fantasy sports.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
