Under Armor already less than the regenerative launch kit in Milan Design Week

Under Armor, Inc. less than Inc. is ready to lead a transformative change in the sportswear industry during Milan's design week by launching an innovative collection of regenerative sportswear. The immersive experience in Fuorisalone, scheduled for April 8 to 10, 2025, offers a touch trip that illustrates the regenerative cycle of innovation with plants, from plants to sportswear, compost and vice versa and rebirth. This submarine X unless the regenerative collection represents the first collaboration between the two brands.

“As a brand that has constantly interrupted the industry, we are prepared to do it again,” he said President of the Sub Armor Eric Liedtke brand. “Our unique and innovative approach represents a significant change in the traditional production cycle, which often depends largely on plastics and generates waste.”

Under Armor and, unless debuting, a regenerative collection of sportswear at the Milan Design Week (April 10, 2025). Made completely from plant -based materials, the range is designed to break down, not contaminate. With hoodie, t -shirts and shorts, the collection combines a bold style with a future without plastic and a commitment to athletes and the planet.

Liedtke He continued: “By using only plant -based materials; this collection of regenerative sportswear is designed to break down instead of polluting, which represents a revolutionary advance in the reinvention of the future of the creation of products in our industry, with an innovative commitment that honors both athletes and the planet.”

Designed for movement and prepared to return to nature, the collection includes hoods, t -shirts and shorts in styles of men, women and unisex. With a price between USD $ 30 and $ 160, each piece shows colors and vibrant graphics, combining the style with a future without plastic.

Under Armor and, unless it aims to demonstrate that innovation and responsibility can coexist using materials based on plants and totally regenerative to redefine how premium sportswear products are created and safely returned to Earth at the end of their life cycle.

Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.

Fiber2Fashion News Desk (RM)


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