Ulla Johnson often photographs her preseason collection lookbooks in far-flung destinations, but for the resort, she brought it closer to home.
“The collection is always very personal to me, but this season, in some ways more than ever, we ended up filming in my backyard in Montauk,” he said during a preview, pointing to the backdrop of a skate park where his friends frequent children. as well as several Hamptons beaches. “It felt very intimate, which is important in everything I do.”
The varied placement also spoke to the overall message of his collection.
“I really decided, instead of feeling limited by the kind of complexity of the season, which affects every occasion and season, really from takeaway resort trips, whether real or aspirational; the holidays, which I love to dress up for, and then throughout spring. In a way, it allows for so much creativity because you can dream on every possible occasion,” he said of his rich collection.
In that sense, she played with multiple dichotomies, such as revealing and concealing with beautiful ruffled Chantilly lace and point d'esprit dresses contrasted with more elegant and structured leather layers or “shadows and lights” through a large oversized shirt from black and white geometric fil coupe. and pants.
More graphics emerged through a mix of botanical and “animalesque” patterns on matching fluid sets, feminine dresses and even swimsuits. Sculptural details with scalloped edges and playful '70s stripes appeared in the brand's growing range of knitwear, and new takes on denim balanced the play between masculinity and femininity.
Ulla Johnson Resort 2025 ready-to-wear preview
Courtesy of Ulla Johnson
There was also a large black leather dress covered in tiered fringes that flowed and flowed throughout the dress, showing the collection's emphasis on movement.
“As much as we've delved deeper and deeper into nighttime, which has become an increasingly important category for us, peace of mind needs to be at the center of how a woman feels,” Johnson said.
The idea continued with an uptick of intricate embroidery, fringes and embellishments, as in a stellar, flowy tank top and midi skirt covered in 10 different types of hand-embroidered gold sequins and vibrant, delicately hand-embroidered floral poplin dresses for the day.
“Our stores have given us a lot of opportunities to experiment with a lot of accessories and other parts of the collection,” Johnson said of the texture-rich collection, which extended to accessories that were luxuriously crafted but “don’t break.” handcrafted bags and footwear from the bank: an intact creative space that they want to continue occupying.
