The new experience encourages customers to virtually explore Burberry's iconic scarves and visualize what the brand's best-known accessory will look like. It has been developed in partnership with WANNA, a leading provider of AR and 3D experiences for luxury brands, Burberry said in a press release.
Burberry has unveiled its first virtual scarf try-on experience in its 'Wrapped in Burberry' Christmas campaign. In partnership with AR provider WANNA, the immersive experience allows customers to view iconic Burberry scarves in real-time, with over 50 styles and two classic options. Available online and in select stores, customers can share images and go directly to product pages to make purchases.
The virtual try on of the scarf is available online on Burberry's official website and in select stores. Customers can use their mobile phone camera to experience the style of the scarf in real time.
A variety of scarves, including the brand's Burberry check cashmere scarf and an alpaca wool scarf with Burberry lettering, are available to try on through the virtual experience. The scarves are displayed in their full color palette, resulting in over 50 unique scarves that customers can discover on the go or from the comfort of their homes. The experience also includes two classic styling options, folded or loose around the neck, to allow users to customize their look.
The experience also allows customers to take photos of themselves while wearing virtual scarves and includes a direct link to Burberry's scarf product pages.
“Burberry’s virtual scarf try-on experience is an exciting offering that speaks to our British heritage and digital innovation. Recognized worldwide as a symbol of British luxury, our scarves have protected people from the weather for decades. “With this new shopping experience, we are delighted to help our customers find the perfect Burberry scarf to stay warm this festive season,” said Joshua Schulman, CEO of Burberry.
Fiber2Fashion News Desk (SG)
