Trump's commercial war extends more from companies

Companies in multiple industries are increasing prices, reducing the financial orientation and warning of the growing uncertainty as the commercial war of the president of the United States, Donald Trump, increases the costs, the supply chains of Alce and cause concerns about the global economy.

The profits on Thursday showed that corporations around the world ran into a wall of uncertainty in the first quarter, as executives found sailing through the constantly changing position of the Trump administration in commerce.

The comments of the largest food, drinks and consumer goods also underlined concerns between companies and investors that Trump's tariffs and their attacks against the president of the Federal Reserve, Jerome Powell, will damage confidence in Main Street.

“We will have to throw every lever we have in our arsenal to mitigate the impact of tariffs within our cost structure and P&L,” said Procter & Gamble Andre Schulten financial manager in a media call after the Pampers manufacturer announced plans to increase prices to cover the impact of the additional costs of the tariff war.

The Nestlé CEO, Laurent Freixe and the Dove soap manufacturer, Unilever also weakened the consumer's confidence.

The shares moved on Thursday and a rebound in the dollar failed when investors tried to choose the ads that quickly change the Trump administration on the rates and leadership of the Fed, the central bank of the United States.

Although most rates have stopped for 90 days until July 8, a universal rate and tariffs of 10% on imports of aluminum, steel and cars remain in place, as well as the hallucinating taxes on the goods imported from China, to which Beijing has responded in kind.

The Trump Administration will analyze the reduction of tariffs on Chinese products imported pending conversations between the two countries, a source to Reuters told Wednesday.

With the first quarter's profit season entering their second week occupied, the companies had the costs of chaos and established how they plan to stop the consequences.

P&G, giant of soft drinks and snacks and manufacturer of medical equipment Therm Fisher Scientific, became the last companies to reduce the annual gains forecasts, citing commercial agitation. American Airlines withdrew his 2025 financial guide, reflecting his colleagues.

Thermo Fisher also warned of the impact of the cuts proposed by the Trump administration to the financing of academic research.

Schulten de P&G said that prices and cost cuts were their main means of weathering, since changing its supply of China's raw materials would be difficult in the short term due to the lack of alternatives.
Almost 30 companies worldwide have retired or cut their forecasts in the last two weeks, according to a Reuters analysis.

Earlier on Thursday, Hyundai Motor said he had launched a working group to manage his response to tariffs and transferred the production of some cross vehicles from Tucson from Mexico to the United States.
“We hope that a challenging commercial perspective continues due to the intensification of commercial wars and other unpredictable macroeconomic factors,” said the car manufacturer.

The company is also considering whether to move the production of some cars to the United States from South Korea to other places, he said when reaffirming its annual profit objectives.

Hyundai and the Kia affiliate, which together are the third largest automatic group in sales, generate approximately one third of their global sales in the US market. And imports represent approximately two thirds of their US car sales.

The Chinese electronic commerce giant JD.com said almost 3,000 companies have already made consultations about its 200 billion yuan fund ($ 27.35 billion), announced on April 11, to help exporters sell their products nationwide during the next year.

In addition to the concerns about economic weakness, the German government reduced its growth forecast of 2025 on Thursday and now sees the stagnation instead of an expansion of 0.3% as the uncertainty of global commercial disputes limits growth and cushions investment.

And in another sign of consumer confidence, Essity's CEO, Magnus Groth, told Reuters that the Swedish fabric manufacturer had seen a fall in the demand for hotels and restaurant hygiene products in North America because people are eating less and may not travel.

That echoed a warning of Chipotle Mexican Grill on Wednesday night that Americans are spending less on dinner due to the high economic uncertainty, which led the food chain to reduce its sales perspective.

The telecommunications equipment manufacturer, Nokia, marked a short -term interruption of US tariffs, while Dassault systems, which sells software to car manufacturers, manufacturers of airplanes and defense companies, reduce their margin of prognosis benefit due to market volatility related to rates, blocking their actions.

Nestlé and Unilever offered better quarterly sales than expected, but they and their large brand rivals are relieving the price increases in the United States to avoid losing American buyers to the less expensive private label brands of retailers.

That can help calm concerns that tariffs will feed an increase in inflation and slow down the economy of the United States, although other companies, including the striped manufacturer, Essilorluxotic, LG Electronics and Interparfums, have said they are walking through the prices of the United States or can do so.

“As we look towards the future, we expect more volatility and uncertainty, particularly related to global commercial developments, which we hope will increase on Thursday the president and CEO of Pepsico, Ramon Laguarta.

“At the same time, consumer conditions in many markets remain moderate and similarly have an uncertain perspective.”