True Fit now relies on AI for size analysis

Technology platform True Fit is adopting generative artificial intelligence (Gen AI) “to help consumers find the perfect fit and solve retailers' online fit challenges.”

By launching Fit Hub, the system claims to be able to synthesize all available sizing and sizing information from retailers' product description pages (PDPs), from personal size recommendations, product reviews, and user-generated content ( UGC), sales and returns, size charts and Product Information.

It then combines these AI-generated sizing signals with information from True Fit's Fashion Genome, “the world's largest connected clothing data set comprising 82 million shoppers and 29,000 brands.”

Sizing and fit specialists are increasingly turning to AI because of the tangible benefits the technology clearly offers. This same month Makip has also announced an important development in AI.

Back with True Fit, it is claimed that the result of their new technology is “incomparably accurate fit recommendations in one place in the retailer's PDP, removing fit friction and sizing uncertainty from retailers' purchasing processes.” buyers, to improve conversions and loyalty.

Jessica Murphy, co-founder and chief operating officer, said: “The PDP, where consumers take a closer look at a specific item, is where shoppers end up looking for clues about how something will fit their body needs, preferences and proportions. Designed Fit Hub to distill all the details about a product's fit and simplify it to a few key points, so the buyer can more easily consider their purchase and have confidence in purchasing the right size, the first time.”