The relaunch of Topshop and Topman is a big problem for labels and so far has included a campaign, an emerging window of a day, news of the labels that are made available through the physical stores of other retailers and more.
And now there is another great step while preparing to reach the clues. Topshop was one of the first fashion brands to appear on the designer tracks and, although his presence in London Fashion Week is now a distant memory, along with Topman, he will return to his own track at the end of this summer.
After seven years of the catwalks, Topshop and Topman are organizing a joint show next month “to celebrate the relaunch of Topshop.com” and debuted their AW25 collections.
The exhibition product will include purchase parts and now, as well as an early preview of the items that will be launched later in the season.
What that means for Topshop is an autumn-winter season of “clear tailoring, declaration exterior clothing, outstanding dresses and essential denim pieces.”
For Topman, it is about redefining “modern utility by mixing refined formal clothing with new acute silhouettes, while casual pieces are based on an authentic denim in deep indications.”
A difference with the previous appearances in LFW is that the program will be open to the public, with more details available at the end of this summer.
The show will also come with a party on London Street with live music, DJ sets and surprise guests.
For now, the retailer has launched an open casting in collaboration with Wilhelmina Models, London, “offering a new talent and without signing the opportunity to walk through the show.” Applications are open and close on August 4.
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