“Tommy is the godfather of Classic American Cool,” he says Sofia Richie Grainge. “His designs are the perfect canvas to play with casual style and build a wardrobe with timeless pieces. “I am excited to co-create for the next few years with someone who shares my passion for self-expression, lasting style and originality.”
Tommy Hilfiger announces Sofia Richie Grainge as TOMMY HILFIGER Womenswear brand ambassador in long-term collaboration. Sofia's refined vision and style will infuse the brand with optimism and timeless elegance, co-creating collections with Tommy Hilfiger. Sofía's role encompasses curating the Summer 2024 collection and collaborating on designs that will launch in 2025.
“Sofia is one of those icons who is reshaping what it means to influence fashion today,” he said. Tommy Hilfiger. “She has an indescribable quality of inspiring connection and displays impeccable style with confidence and authenticity. “I am delighted that Sofia will bring her fresh, natural style to our womenswear collection from summer to 2025.”
Announced wearing a navy and cream TOMMY HILFIGER cardigan and tailored chinos, Sofia Richie Grainge will appear in a series of narratives, campaigns and cross-seasonal collaborations. In a definitive guide to what's in store for the season, the contemporary 'It-girl' will curate the TOMMY HILFIGER Summer 2024 collection showcasing her personal selection of elevated womenswear. In future seasons, Richie Grainge will appear as the face of TOMMY HILFIGER in the brand's summer and holiday 2024 campaigns and she will design collaborative collections with Mr. Hilfiger launching in spring 2025.
Tommy Hilfiger has a long history of working with inspiring pop culture icons and Sofia Richie Grainge joins a growing list of creative pioneers who have designed collections with the brand and broken conventions through disruptive partnership activations. Previous collaborators, including Lewis Hamilton, Gigi Hadid and Zendaya, have brought their unique styles and contemporary perspectives to the Classic American Cool DNA and the brand's red, white and blue codes.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
