Tommy Hilfiger launches Tommy Jeans Spring 2024 collection

Tommy Hilfiger has announced the launch of the Tommy Jeans Spring 2024 collection of denim basics that form the dress code of the new generation. The Tommy Jeans Spring 2024 collection combines iconic Americana and street ready with West Coast-inspired sporty influences.

Essential outerwear pieces for every occasion provide lightweight day-to-night style, including a transitional bomber jacket and relaxed Aiden jeans. East Coast prep comes to life through timeless pieces mixed with modern energy in the Oxford Shirt and Cricket Jersey. A reinvention of college essentials straight from the '90s and '00s features new takes on the varsity jacket and varsity sweater, with a color palette centered around red, white, and blue. Relaxed meets formal with all-denim looks, as the pam-print boxy jacket can be paired with relaxed-fit jeans, or the denim mom jacket with a plaid cotton minidress, the company said in a statement. of press.

Tommy Hilfiger has unveiled the Tommy Jeans Spring 2024 collection, combining American prep, streetwear and West Coast sports influences. The line features versatile outerwear, including a transitional bomber jacket and relaxed Aiden jeans. The collection incorporates east coast preparedness with modern touches in oxford shirts and cricket jerseys.

Building on the Tommy Hilfiger brand's existing platform that celebrates meaningful connection, the Tommy Jeans campaign brings together five creators to share their unique perspectives with the world, shedding light on the spirit of their generation. The cast stars a global selection of voices including Dutch model Nelson Gariba, rising British fashion star Mia Regan, Malaysian-raised British model Kit Price, Berlin-based Chinese artist Kicki Yangz and designer and French art director Dahana De Caro. Captured by photographer Tyrell Hampton, the cast enjoys a relaxing weekend in the sun dressed in Tommy Jeans staples and enjoying the classic American lifestyle.

“Seasons change, trends come in cycles, but denim always endures,” said Tommy Hilfiger. “We are proud to do what we do best: create a contemporary denim collection for every occasion. Whether dressy or casual, on campus or on the coast, denim remains the timeless uniform for youth and summer.”

Fiber2Fashion (RR) News Desk




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