Tommy Hilfiger launches 'Kendall and Friends' spring 2024 campaign

Tommy Hilfiger welcomes Kendall Jenner to the Tommy family with its Spring 2024 campaign. Accompanied by five of her friends, Kendall soaks up the spirit of the endless blue skies of Los Angeles, showing off her warm and authentic personality. It's the ultimate spring lifestyle, captured through a red, white and blue lens.

“Tommy makes great classics, reinvented for today,” he says Kendall Jenner. “Every year he takes timeless essential pieces, from the Oxford shirt to the jacket to the polo, and makes them feel fresh and new. “I am so excited to be a part of their journey to modernize the idea of ​​Classic American Cool in this celebration of friendship.”

“I've known Kendall and her family for years and it's been amazing to watch her rise in the fashion world,” he says. Tommy Hilfiger. “Kendall embraces friendships like family, radiating optimism and warmth not only in her style but also in the way she connects with people. “It’s that energetic attitude that continues to inspire me to deliver iconic American style for the next generation.”

Kendall Jenner teams up with Tommy Hilfiger for its Spring 2024 campaign, celebrating Classic American Cool in Los Angeles with friends Ebony Riley, Fai Khadra, Travis Bennett, Devon Lee Carlson and Hannah Logan. Renell Medrano captures the group in preppy modern classics, showcasing red, white and blue essentials like polo dresses and trench coats.

The cast of Kendall's friends campaign includes musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Bennett, model and designer Devon Lee Carlson and her high school friend Hannah Logan. Photographed by Renell Medrano, the tight-knit group is captured during upbeat moments in tasteful modern classics.

The Spring 2024 collection is all about perfecting American icons that deliver effortless essentials in red, white and blue. Focusing on the brand's preppy heritage, the collection seamlessly fuses ease, optimism and personalized elegance. Sporty in spirit, the iconic polo shirt is updated from polo shirt to polo dress as a reminder of its versatility and functionality. Chinos, Oxford shirts and the classic trench coat are reinvented with renewed silhouettes and elevated fabrics.

The Spring 2024 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fiber2Fashion News Desk (RM)




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