Tommy Hilfiger and Pacsun bring style to the Miami F1 Grand Prix

As Formula 1 took over Miami this weekend, brands Tommy Hilfiger and Pacsun were on hand with star-studded events and exclusive collections.

In particular, Tommy Hilfiger welcomed supermodel and businesswoman Kendall Jenner to live the best experience of the Miami Grand Prix. As the face of Tommy Hilfiger's Spring 2024 campaign, Jenner took a lap alongside Sir Lewis Hamilton and watched the sessions from the pit wall with F1 Academy CEO Susie Wolff.

Jenner made a statement in her knee-length red and white checkered sundress paired with leather loafers, pieces from Tommy Hilfiger's Spring 2024 collection.

“I'm very excited to bring Kendall to the Miami Grand Prix for this street show,” said Tommy Hilfiger. “I have always been inspired to merge the worlds of fashion and sport by creating high-speed cultural moments around motorsport. As America’s passion for Formula 1 accelerates, I am delighted that Kendall and the Tommy family are setting the style standard on the grid.”

“I'm excited to be in Formula 1 with Tommy Hilfiger!” Jenner added. “I love the touch of style they bring to the paddock and their sponsorship of the intrepid F1 Academy drivers.”

Meanwhile, California youth retailer Pacsun made its mark at the Miami Grand Prix with its new collection of F1 clothing and accessories. The brand hosted a launch party at its Aventura store and set up an interactive Pacsun x Formula 1 branded pop-up truck at Smorgasburg Miami.

“It was incredible to be a part of the energy and excitement of the Miami Grand Prix,” said Richard Cox, vice president of men's marketing and global partnerships at Pacsun.

“The community loved the new styles and was intrigued by the brand's truck and flocked to see it. We presented ourselves in a creative way and were able to connect and emphasize our dedication to sports.”

The Pacsun F1 collection features a variety of racing-inspired styles that capture the essence of Miami with vibrant colors, palm trees and the city skyline, along with popular Formula 1 branded pieces. Ranging from $24 to $600, the collection is available in Pacsun stores nationwide and online.