Tommy celebrates preppy style with Hilfiger Racing Club in Paris

Tommy Hilfiger celebrated preppy style in Paris on Monday with a Hilfiger Racing Club soirée that trumpeted its automotive-inspired Fall 2025 campaign in a unique Franco-American setting.

Hipster locals packed restaurant of the moment Lafayette's, located in the 18th-century home of the Marquis de Lafayette, the French military officer who volunteered to fight with George Washington's Continental Army.

Lafayette chef Mory Sacko is one of France's most popular culinary names, famous for his cuisine that combines Parisian neo-bourgeois tastes with African influences.

At the Hilfiger Racing Club, however, the emphasis was on racing rather than food, as the elegant rooms were decorated with racing car helmets, oil drums, Tommy emblem flags, and a DJ booth.

The guest list included actors Sami Outalbali, Carlos Torres and Axel Auriant; hot model Cindy Bruna, babe Thalia Besson; and rapper Jo La Green, who hosted a performance.

The event was one of three parties Hilfiger will host in Europe this fall, following a previous night in Barcelona and an upcoming soirée in London.

The Parisian evening was quite in line with the brand's latest campaign. Featuring actor Nicholas Hoult and supermodel Claudia Schiffer, the new campaign celebrates the world of luxury motorsports. Photographed by Glen Luchford, the collection renews classic preppy style by combining traditional aesthetics, 70s Formula One imagery and a rebellious spirit.

The Fall 2025 collection reinterprets New York classics of the preppy wardrobe: tartan shirts, revised trench coats, modernized hunting jackets and simple denim. A new adaptation of the iconic American style, twisted with Tommy Hilfiger's bold signature.

And it's not a bad way to celebrate Tommy's 40th birthday, four decades after he opened a small store with a rack of bell-bottoms in upstate New York, in his hometown of Elmira.