The outdoor element central to Woolrich's DNA is having a moment, and all things Americana (utilitarian clothing, military inflections and workwear, too) makes Todd Snyder even more appropriate for the company's new Black Label collection. brand.
As a designer who has played with such references throughout his career, including at J. Crew and for his eponymous brand, he was well equipped to steer American outerwear brand OG, founded in Pennsylvania 194 years ago, toward the sophistication of a winter resort.
“I really wanted to make sure we injected newness and something modern into it,” Snyder said.
The mountain and hiking-inspired line had a luxe feel, with high-end fabrics used for Woolrich classics like a checkered overshirt and matching shorts in cashmere, or thick, cashmere cable knits. enveloping.
The outerwear component, a key driver of the brand, was never completely reinvented, but rather updated to incorporate material innovation, as in a dyed nylon parka with sherpa lining and a laminated coating, Olmetex, which enhanced the velvety fading surface; a fuzzy shearling coat that screamed arctic elegance; a sheepskin interpretation of the military trench and the characteristic buffalo check magnified in light padding that reaches to the ground.
While there was an après-ski vibe in the knit sets worn over long johns and the cropped polar fleece zip-up sweater embroidered with Pennsylvania's state flower, the mountain laurel, the collection was packed with pieces desirable, from the pixelated camouflage coat with military pants. pockets to the work uniform of loose pants and button-down shirt.
Much of the collection was presented on the runway alongside Snyder's eponymous collection during Pitti Uomo, where the American designer was a special guest.
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