GAP announced the launch of Gapstudio, a new segment that represents the greatest expression of the iconic American brand in terms of style, crafts and quality, created within the New York headquarters of GAP with the 01 designed collection designed by Zac Posen, launching on April 3. Gapstudio shows the adaptation of experts, art and modern detail and the American take, establishing the Gapstudio base in the always exploration of the exploration of the exploration of the exploration of the exploration of the exploration of the exploration of the exploration of the exploration of the exploration of the exploration of the exploration, the art of the creation of the creation, the art.
GAP launches Gapstudio with collection 01, designed by Zac Posten and filmed by Mario Sorrenti with the style of Astair McKimm. Created in GAP's New York HQ, The Line Combina expert savery and innovative denim in a modern version of the American style. Gapstudio reflects creativity, crafts and culture, marking a new bold chapter for the brand.
“For more than 55 years, GAP has been a canvas for creativity, allowing creators to reinvent GAP classics as personal expressions. Now with Gapstudio, we are taking that legacy to the next level,” he said Mark Breitbard, President and CEO, GAP brand. “Gapstudio creates accessible and coveted retail collections and exclusive and unique designs that celebrate self -expression and solidify the GAP place in culture.”
Gapstudio Collection 01 comes alive through a campaign photographed and directed by fashion photographer Mario Sorrenti, with the style of Alastair McKimm, with Alex Consani supermodels, Imaan Hammam and Anok Yai.
“Gapstudio is where crafts, creativity and culture join. Within the GAP New York headquarters, we have built a creative study where I have designed looks for the red carpet, and where we will continue collaborating with visionary talent in the future,” he said Zac Posen, Gap Inc. Executive Vice President and Creative Director. “Gapstudio Collection 01 reflects that vision: combining adaptation with innovative denim treatments that sculpt and refine the fabric of new ways. This is just the beginning.”
This collection presents essential costume elements through the distinctive posen approach for curtain, tailoring and construction, which provides a new level of handicrafts to the exclusive GAP textiles:
- The denim gabardine ($ 248), double chest denim blazer ($ 178) and the matching separations, which include high -height denim pants ($ 128) and the denim sailor ($ 118) show new proportions and finishes.
- The Poplin Maxi Shirtdress ($ 158), which was exhausted in its limited launch last spring, returns in two new colors.
- ? The combinations of classic colors such as the Navy and the chaqui are reinvented together with an exclusive “pop-orange” tone, paying tribute to the brand's roots in San Francisco.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
