The introduction of these latest members of the third -party brand will see the addition of products for men and women in underwear, lingerie, living room and swimsuits, including the best -selling stretching range of Calvin Klein and the essential elements of the Tommy Hilfiger Spring 2025 collection. The Tommy Hilfiger clothing styles will also be launched later in the year.
M&S adds to Calvin Klein and Tommy Hilfiger to their 'brands on the M&S' platform, expanding underwear, lounge clothes and swimsuits for men and women. The measure supports its leading underwear offer in the market and aims to boost attractiveness, especially among men. Third -party underwear sales grew 21 percent in the last year, and almost two million customers also buy central M&S ranges.
M&S is the market leader in underwear, sells a bra every two seconds and with one in five men who buy their underwear from the retailer. As M&S continues to remodel for growth, it is now using its 'brands on the M&S' platform to reinforce its leader underwear offer with a range of brand styles, a market valued at approximately £ 295m (~ $ 380.11 million) in the United Kingdom.
Today, only 13.5% of the brands of central male clothing customers in M&S and the new brands are ready to increase the number of male customers they buy on the M&S platform, while admitting that brand partners get access to women's clothing customers. The announcement occurs when M&S released its underwear campaign 'to make a substation' in February, the first dedicated campaign of underwear and male clothing under more than ten years.
The latter third -party brand partners join a cured selection of underwear brands on the 'Brands at M&S' platform. Sales of third -party underwear in M&S have grown by 21% in the last 12 months, with almost two million brands of brands also buying the supply of central underwear.
Nishi Mahajan, director of Third Party Marks, Clothing and Home in M&SHe said: “We are excited to welcome the brands recognized worldwide Calvin Klein and Tommy Hilfiger to our brands in M&S Platform. We know that male customers have a great affinity for these beloved brands, and their addition will not only improve our offer of male clothing on the platform, but also will make M & s more relevant more frequently. Underwear for men and women and support men and support men and support women and support those who support men and support men and support us those who support us men and support men and support us, since they support men and support men.
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Fiber2Fashion News Desk (RM)
