The Swedish brand H&M presents the 2025 summer collection inspired by Boho

This summer, H&M travels from bustling cities to magical deserts and cities next to the beach, creating the best holiday wardrobe along the way. With an emphasis on details made such as fringes, crochet, embroidery and ornaments, in addition to aerated dresses and kaftans, there is a sophisticated boho feeling at all times. Intelligent combination sets, bold silhouettes and a game between relaxed and structured forms add a modern touch. The first fall of H&M Summer 2025 will be available in selected stores and at HM.com as of May 15, and the second fall from May 29.

Inspired by a trip to the epic and energetic Marrakech, the collection of women's clothing presents natural fibers, striking ornaments and innovative tissue and crochet techniques that emphasize the power of crafts. Continuing to the islands of Lanzarote and Lamu, Kenya, large palm patterns, stripes and accounts, fun and shirt relaxation. The colored palette covers from dark and rich terrible tones such as terracotta, burgundy and warm brown to sand, bright red, pink beiges and gold touches. There is also a range of vegetables and yellow that contrast tint, sage and white neutrals.

The Summer 2025 H&M woman's collection, inspired by Marrakech, Lanzarote and Lamu, combines Boho sophistication with global crafts. With hammer, crochet, embroidery and terrible tones, the collection includes kaftans, bold dresses and adorned accessories. Lancing on May 15 and 29, the campaign is starring Alex Consani, captured in Mexico soaked with sun.

“For this collection, it was important for us to bring rich and textured details because they allowed us Eliana vagelos, design director, H&M.

The key pieces include the upper sleeve cut with dark brown fringes with the thin Midi thin skirt, a mini dress without straps with a print inspired by the black and sand desert, and a sleeveless dress with a bright red or golden yellow red. The kaftanes range includes long -colored sleeve with embroidered frontal versions, wide -sleeved and bulky in geometric prints and a completely woven. Swimsuits, shoes and bags also bring handicraft elements, such as ornament, strip and tassels similar to jewelry. The jewelry is inspired by the ocean with shells, coral and underwater creatures as the main reasons.

The global campaign for H&M Summer 2025 Stars Friend of the Brand and Supermodel Alex Consani with Sam Rock behind the lens.

“Shooting H&M's summer campaign with my close friends in Mexico was a very funny experience. The essence of summer for me is carelessness and time to enjoy time with those who care about. Shooting with Sam in this campaign really felt that we were on vacation and we made it so pleasant for everyone in the set. Alex Consani.

Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.

Fiber2Fashion News Desk (RM)