Co-created with a dedicated team and accompanied by a film behind the scene, H&M wants to show how it can be used to amplify and raise a creative process.
H&M debuts its first series of images generated by AI with digital twins in timeless denim, set in the global fashion capitals. Co-created with a dedicated team and a film behind the scene, the project explores the generative AI as a creative tool to improve the storytelling. H&M remains faithful to his identity focused on the human being while adopting technology to enhance self -expression and reinvent fashion.
“We are exploring emerging technologies such as the generative AI to amplify creativity and reimagine how we exhibit fashion. Technology offers an opportunity to improve narration and find new ways to connect with our clients, while keeping faithful to the identity of human style directed by H&M. Jörgen Andersson, creative director, H&M.
“I am very excited to explore more in this way on the side of my own photograph. It is an interesting tool to add to our creative toolbox,” he says Johnny Kangasniemiphotographer.
This is an excellent way to establish a precedent for the future of AI. He is professional, collaborative and transparent, says Vanessa Moody, model.
The first fall takes place on July 2, and during the fall we will continue the exploration with several different expressions in different cities.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
