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H&M'S & OTHER STORIES has been associated with Keel Labs to use Kelsun, an algae fiber without plastic, in a summer collection. Inspired by the organic forms of the ocean, designer Frida Billgen combines Kelsun with organic cotton for softness and durability. The unchanged pieces cover natural tones, which offer a relaxed and conscious fashion of the ecoscio that remains faithful to nature.
Cecilia McNeil, Head of Sustainability at and other stories
The ocean is the impulse force of Aleks Gosiewski, co -founder and CEO of Keel Labs, the creators of Kelsun.
Kelsun is a unique fiber, completely free of plastics. Its versatility allows a perfect mixture with other natural materials, improving both softness and durability.
The designer Frida Billegen AT and other stories became the ocean to inspire: he found it in organic forms and the fluid beauty of marine life, in the movement of flower anemones.
Use the pieces as a set or style casually as summer separates, they are soft, relaxed and friendly. The use of the natural color of the fiber was also essential, no death techniques were used; The whole is presented in its purity. These pieces remain faithful to nature, combining cotton cotton fiber with organic cotton for both smoothness and force.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
