Zara today launched its first store in Ahmedabad in the prime area of Palladium, Ahmedabad and it is the second store in Gujarat, India.
Zara launched its second store in Gujarat, located in the Palladium area of Ahmedabad. Spanning more than 27,000 square feet, the store embodies Zara's ethos of combining technology, sustainability and innovation for a superior customer experience. Offering seamless integration with your app, services include fitting room bookings and online order pickup.
This new space of more than 27,000 square meters reflects Inditex and Zara's strategy of opening stores equipped with the most efficient technological tools so that customers can live the fashion experience in a spacious, innovative and sustainable environment.
The project combines architecture, sustainability, Innovation and technology at the service of the client. The interior is predominantly clean and neutral with touches of color and warmth of wooden furniture and textiles. The space integrates the women's, men's and children's collections on three floors: ground, first and second floors. These floors are connected by two escalators and two elevators. The extensive women's section is on the ground floor and a part of this section extends to the first floor along with the children's section. The second floor is dedicated to the men's collection.
INNOVATION AT THE SERVICE OF THE CUSTOMER
The Palladium Ahmedabad store features Zara's latest concept for department stores equipped with the most efficient technological tools to offer customers a unique fashion experience integrated with the online platform. Some of the services integrated with the brand's app include fitting room reservation service, special area for collecting online orders, possibility of searching online for store items, placing the order and collecting them within 2 hours and checking the available stock. The store also has two self-checkout areas.
A MORE SUSTAINABLE STORE
As part of Zara's commitment to having more sustainable stores, this store has been designed, Built and managed to reduce energy and water use compared to a conventional retail store. This is in line with Zara's commitment to constantly review our standards to work towards better environmental practices.
To ensure that the store complies with these criteria, is connected to our centralized system that allows us to program lighting, heating and air conditioning, among other things, to adapt to what a specific store needs at any given time. With this approach, we control and optimize our energy consumption and limit our CO2 emissions.
In addition, the wood used throughout the store, as well as the paper products, including bags and labels, have received the PEFC or FSC seal, ensuring that the management process for forest-based raw materials was carried out in a more efficient way. sustainable.
Zara continually works to reduce the environmental impact of its team's daily decision-making with the use of a holistic vision roadmap that has objectives for each phase of the value chain. It also develops reuse and recycling programs that promote the circular economy and reduce waste and first-time consumption of raw materials. Zara and Inditex commit to achieving climate neutrality by 2040.
ZARA AND INDITEX
Zara is part of the Inditex Group, a global fashion company, along with Pull & BearMassimo Dutti, BershkaStradivarius, Oysho and Zara Home. With a business model focused on constant innovation and customer service, Inditex operates an integrated platform of physical and online stores in more than 200 markets and is committed to achieving climate neutrality by 2040. Inditex currently has 23 Zara stores in India , including this one.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
