Mango, one of the leading fashion groups in Europe, affirms its commitment to digital innovation by entering Roblox, the global immersive platform for communication and connection with more than 70 million daily active users. Specifically, the company opens its first immersive store on the platform, located in the Outfit virtual shopping center, where users will be able to purchase Mango Teen clothing and digital products for their avatars.
European fashion giant Mango embraces digital innovation by launching its first immersive store on Roblox. In collaboration with Roblox's Outfit mall, Mango offers an interactive space, aligned with the New Med design concept. Users can purchase Mango Teen products virtually, try out exclusive designs, and participate in special metaverse events.
Consequently, the company, together with digital partner BrandNewVerse, has become a key collaborator of the Outfit Shopping Mall, the realistic shopping center located on a Mediterranean island that will open this month on Roblox. The objective is to reinforce its commitment to innovation and the construction of an ecosystem that provides differentiated experiences, products and services for its customers in the physical, digital and virtual world.
In addition to virtually displaying and selling Mango Teen products, the new Mango store will offer platform users a space for interaction. The store also features a Mediterranean aesthetic, in line with the New Med design concept that Mango promotes in its physical stores.
Roblox users will have the opportunity to purchase Mango collections that can be found in the company's physical stores virtually, through the Roblox Marketplace, and also try on clothing and products in an immersive way in the brand's store in the Outfit Shopping Mall. The group will also release exclusive designs for the metaverse during special events on the platform.
For Mango's director of technology, data, privacy and security, Jordi Álex Moreno: “As a global company, we want to respond to the needs of our customers at any time, place or format. The arrival of Mango to Roblox represents a milestone because it will allow us to bring our passion for fashion to this platform, while at the same time we strengthen our channel ecosystem, offering our customers differentiated products, services and experiences.”
The Outfit Shopping Mall is a virtual meeting point for Roblox users, where they can explore physical brand stores or stores promoted by native creators of the platform, try on and purchase digital clothing and products, and enjoy selfie-spot moments. '. in order to capture memories of the shopping experience and share them with other users. Mango's Roblox experience also reflects the latest trends in digital self-expression. Digital consumers are increasingly demanding that fashion brands find items in the digital world that are also available in the physical world and, at the same time, that exclusive items are available only in the digital world.
Strengthening your innovation model
As a leading fashion brand, Mango aims to create an ecosystem that connects and synchronizes the experiences, products and services it offers in the physical and online world. In recent years, the company has transformed its physical stores into connected stores and has entered platforms such as the metaverse.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (HU)
