Loewe rose to the top after Jonathan Anderson's departure, feeding a 38 percent increase in searches when buyers rushed to buy pieces from their final collection. The movement also positions it to happen to Kim Jones in Dior's men, while Jack McColough and Lazaro Hernández intervene in Loewe.
Loewe headed the Lyst index for the first quarter of 2025 amid the changes of broad creative director in the main fashion houses. A 38 percent increase in demand continued at the exit of Jonathan Anderson. Chloé and Cos entered the Top 10, while debuting, fed by the support of celebrities. Searches for products led by Celine's chipped jeans, and UNIQLO established an affordable record.
The fourth witnessed a reorganization of creative leadership, called 'Fashion Transfer Window', with changes in Chanel, Gucci, Bottega Veneta, Celine, Jil Sander and Maison Margiela. In particular, Louise Trotter became the only female creative head on a Kering property label.
Chloé returned to Top 10 for the first time since the Lyst index began, due to the archive revival of Chemena Kamali and the popularity of his mini dress with flyers, he placed 10th Among the most popular products in the room, Lyst said on his website.
In an advance for mass fashion, the main street label entered the Top 10, driven by a 44 percent increase in demand and viral success of its pants with barrel legs, the sixth most popular article in this quarter.
The newcomer also debuted in the index, moving from a brand of sneakers to a fashion player, backed by high profile collaborations and endorsements of Zendaya and Roger Federer. On Rose searches by 50 percent this quarter.
Among the most outstanding aspects of the product, Celine Marco Cordic Jeans – wrapped by Kendrick Lamar in the Super Bowl – contained the list after 412 percent jump in the searches. Meanwhile, Uniqlo color socks became the most affordable product to enter the index at $ 3.90.
Michael Shoes, 80 years old from Paraboot, saw an increase in the search for 226 percent year -on -year, reflecting the continuous interest of the consumer in the heritage pieces, while the trend of 'Sneakerina' increased with the Puma Speedcat ballet, promoting an increase of 1,300 percent in ballet shoes searches.
The brands that gain impulse include Duran Lantink, creative director newly appointed in Jean Paul Gaultier, and Dries Van Notten, now under the creative leader of Julien Klausner, who benefit from the renewed renewed media and the increase in the interest of buyers.
The quarterly report, compiled by the LYST Fashion Search Platform, reflects the purchase behaviors of more than 160 million world users, combining search data, sales, products views and participation in social networks.
Fiber2Fashion News Desk (KD)
