Founded in 2005, the brand has achieved global recognition for its bold, artistic designs and viral products, such as the iconic Chihuahua bag. The ASOS collection focuses primarily on animal prints and features 120 women's clothing options, with a fun mix of accessories, footwear and clothing.
ASOS has launched Spanish brand Bimba Y Lola, known for bold and artistic designs such as the iconic Chihuahua bag. The collection features 120 women's clothing options, including apparel, accessories and footwear, with a focus on animal prints. Both brands highlight creativity and innovation, aiming to reach global fashion-loving audiences as part of ASOS' premium offering strategy.
Shazmeen Malik, Brand Director at ASOSsaid: “With its innovative and irreverent vibe and styles, BIMBA Y LOLA is a brand that we believe will resonate greatly with our fashion-loving customers. “The new way our team designed and photographed the product captures the essence of the brand, and we are excited to add this partnership to our expanding premium offering.”
Elena Montenegro, digital director of BIMBA Y LOLA said: “We are delighted to see BIMBA Y LOLA on ASOS, a brand that shares our core values of creativity, inclusivity and innovation. “This partnership allows us to meet new audiences around the world, who love to play and express themselves with fashion.”
The launch ties in with ASOS' strategy to offer customers the best and most relevant product, including a curated range of premium brands accessible to fashion lovers on ASOS.
Note: The headline, ideas and image of this press release may have been refined by Fibre2Fashion staff; the rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
