The return of Topshop and Topman reaches the headlines with the return of the web store and the historical show

Topshop and Topman have been in the headlines for months, since the team behind them made fun of their return plan. And the weekend everything fit and it was the best news of the news.

On Friday, the long -awaited independent website left, then, on Saturday, the two brands took over the best known milestone in London, Trafalgar Square, to organize a parade with Cara Delevingne, Adwoa Aboah, Tolu Coker and mayor of London Sadiq Khan.

Open to the public, the program presented a new talent without signing discovered through an open casting call launched earlier this summer in collaboration with Wilhelmina Models London. And there was a live DJ from Norman Jay and Melvo Baptiste.

But the great approach was what was really in the AW25 See now, Buy Now Collections (as well as a preview of the styles that will decrease later in the season).

For Topshop, the retailer delivered sharp tailoring, outer clothing, dresses and denim with a key appearance that includes a layer of mosaic sheep, tailoring of the eighties of the eighties, waist jackets dropped, stamped and fluid knit clothing, voluminous skirts. The palette mixed deep and deep marine with bold touches of dark red and rich chocolate. The Denim was reworked in “modern clean silhouettes” and new washes, while highlighting the popular Jamie and Joni jeans of the brand.

Topman had to do with “modern utility”, combining “refined” formal clothes with “new and acute silhouettes and impeccably cut pieces that embodied the brand's commitment to high quality and contemporary design.” Think to verify the wool coats combined with hand knots and pants to measure wide legs, public service pants, unique prints and embroidered sweater pieces, all punished in denim in denim in deep, gray and black indications.

TOPSHOP/TOPMAN MD MICHELLE WILSON said the program was “a love letter to London: its energy, creativity and global influence. The return of Topshop.com is more than a relaunch; it is a reinvention. And this is just the beginning.”

As for the new web store, it offers delivery options the next and standard day, as well as a super fast option.

The parade is there, and the product clearly focuses on pieces led by trends, including the new 'face' edition of Delevingne. It looks strong enough to attract any Z or millennial generation with one eye in trends, as well as generation X and even boomers who loved it at its peak.

But the big question remains if brands will open physical stores. We know that he will return physically through the wholesaler and that Wilson has rejected the idea that he returns exactly in the same form of that peak with a large chain of physical stores. His old flagship is now occupied by Ikea, after all. But if the return is a great success, who knows?