International markets contributed 78 percent of total turnover, with Spain, France, Turkiye, Germany and the United States between high performance regions. The 100 percent collections designed by Barcelona of the brand continued to drive performance on all lines.
The mango has reported € 1.73 billion (~ $ 2.1 billion) in the turnover of H1 2025, 12 percent more. International markets contributed 78 percent of sales, with strong growth in retail and online channels. Key developments included new store releases, AI tool, capsules collections and sustainability associations. The company invested € 110 million (~ $ 127.6 million) to reinforce its global strategy.
Mango expanded its global retail footprint to 2,925 points of sale in more than 120 markets, with the support of 78 new store openings and 30 restorations in key cities such as Munich, Barcelona, London, Miami and Paris.
Notable launches included the first independent Mango Man store in the United Kingdom and the first mango teen store in Portugal, now the third largest market for the youth line after the United Kingdom and Andorra, Mango said in a press release.
Online sales remained a key growth driver, representing 31 percent of total income. By improving his digital experience, Mango launched 'Mango Stylist', a tool with AI that offers suggestions of personalized products and fashion advice.
The company also introduced exclusive capsules collections, including a collaboration with the designer Suppriya Lele, and named Kaia Gerber model as an ambassador of the brand. The new releases covered the woman, the man, the children and the lines for adolescents.
Leadership changes included the appointment of Toni Ruiz as president in addition to his role as CEO, and Jonathan Andic as vice president. The Board was further reinforced with two new independent directors: Manell Adell and Helena Helmersson.
Strategic investments totaled approximately € 110 million (~ $ 127.6 million), mainly directed to the development of the store, a new corporate campus, digital transformation and the final phase of logistics expansion in LICA.
Mango advanced its sustainability strategy further through associations with posterior fiber and circulation, the launch added.
“In a sectorial, macroeconomic and geopolitical environment uncertain, the positive results of the first half of the year confirm the robustness of our model and strengthen our strategy. We continue to grow with a long -term vision, executing a differential value proposal that is well received by our customers around the world and with a continuous improvement of our sales channels,” he said. Toni Ruiz, President and Executive Director (CEO) of Mango.
Fiber2Fashion News Desk (SG)
