The man who wants to shine in Paris, from Bluemarble to Amiri


Paris Men's Fashion Week continues apace from show to show, without too many problems despite traffic jams and threatening gray skies. On Thursday, the third day of the shows, several designers illuminated their spring-summer 2025 collections with sparkling lights, creating luxurious wardrobes for men who want to parade day and night. This was the case with Bluemarble and Amiri, among others.

Amiri, SS25 – ©Launchmetrics/spotlight

Like last summer, Amiri chose the Garden of Plants as a backdrop, installing a kiosk with a small jazz group led by English drummer and composer Yussef Dayes, who accompanied the live show. Once again, Californian Mike Amiri expressed his love for music through details that did not go unnoticed, such as these golden brooches in the shape of treble clefs or these beautiful round handbags in the shape of drums.

Before dedicating himself to fashion and founding his high-end fashion house in 2014, the former law student worked for rock bands, for which he created special stage costumes. Wearing luxury denim and highly crafted leather pieces, he gradually enriched his world with more glamour, which now drives America's most appreciated rappers and musicians crazy.

In his collection it is simple: everything shines. Crystals rain in thin streaks on fluid jackets. The sun's rays light up shirts and ties, while sequins create a sparkling, eye-catching effect on a suit. Elsewhere, the collar of a white tuxedo jacket is covered in gold sequins.

Fabric flowers embroidered with rhinestones take over colorful shirts, while mohair knitwear is embroidered with stones. Small bright baguettes replace the braid around the collar and pockets of a jacket or along the leg of a trouser in a side stripe. Swarovski is layered on the seams of a jean jacket. The silhouette is fresh, chic, impeccable in every situation.

Luxurious and refined details are everywhere, such as two silk scarves transformed into the handles of a travel bag, or a gold chain hanging from the waist of a pair of pants, without forgetting the small and light jackets made of satin. The materials, all luxurious, are the heart of the collection, a mix of research and craftsmanship.

Bluemarble, SS25 – ©Launchmetrics/spotlight

The same elegant vein runs through the Bluemarble collection, which seems to move away from its streetwear style to move up a category and begin a much more glamorous chapter. Of course,
The collection for next summer still includes many sportswear pieces, such as jeans, sweaters and various camouflage pieces, but they have been revised or given a fashionable twist.

Colorful inserts have made their way onto canvas pants, while stone embroidery adorns denim garments. In general, everything seems cleaner and more designer, like the work pants, which have been reworked with darts in a tailored spirit. Elsewhere, a long silk scarf emerged from a jacket pocket.

Sportswear has also been renewed. A sleeveless hoodie was worn over a classic shirt, while a jacket and tank top were made of blue striped shirting cotton. Finally, the young sneaker-loving brand offers loafers made in Italy for the first time.

Designer Anthony Alvarez works a lot on details, even with a playful spirit. For pants, he can't afford the gold chain hanging from his waist like Amiri's… It doesn't matter! She embroiders it directly onto the jeans with silver thread. Elsewhere, the seams of a raincoat were not marked with precious stones, but with studs, in a more rock spirit.

On a blue or white shirt, the pen in the pocket has faded into a shiny stain. An additional pocket has been added to the front of the jeans, in a darker blue. The large chapka is not made of fur but of raffia.

“Never before has my vision seemed so clear, in the five years since I founded the brand. My vision is to go beyond all limits, in terms of style and attitude. It is very daring,” the designer explained backstage, focusing this time in women. season with a series of looks and pieces, including cargoes transformed into long skirts. The idea is to open up to customers with capsule collections.

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