The June edition of London Fashion Week canceled by BFC

The June edition of the London Fashion Week has long been a draw compared to the main seasonal events during the large international fashion months and the last movement of the British Fashion Council has underlined that: it has been canceled.

So far there has not been an official announcement, but a quick look at the LFW website does not show dates for June on the list.

According to the reports, the BFC will focus on the Paris event of London Shows Paris that runs for the United Kingdom brands from June 26 to July 1, and male clothes will be the key category here.

Caroline Rush, the future CEO of the Fashion Council, told Vogue Business that the exhibition hall event “will generate sales and develop [brands’] Relationships with international media outside a show environment, reinforcing our commitment to provide vital commercial opportunities for British designers. ”

The Paris exhibition hall event had been waiting since mid -2023, but was relaunched last September.

LFW's June edition has long fought to win the traction that the main seasonal events enjoy as an issue. Originally launched 13 years ago as London Collections: Men Before it ranged as the London Fashion Week, it set up the crest of the wave of interest in the shows of the specific track of men and attracted the great names of British fashion.

But although it became a mixed event in 2020, the broader movement towards mixed shows meant that labels often chose February or September (or even another city) to show their male clothes. Pandemia also had an impact, although the June event remained strong until the 2022 edition before decreasing by 2023.

The change to an approach to the London show the rooms, Paris means that those brands that seek a friendly format for men at a time when other male clothing labels are internationally shown have a house with promising luck in the heart of the main city of fashion.